How to find an Apparel Sales Representative
Fashion is one thing that connects everyone. It is more than the billion-dollar industry it is; it is the way of life for many people. However, to the players in the supply chain, selling to new customers and reaching a bigger audience is the appeal. Apparel sales representative work for fashion companies to get their products into clothing stores or boutiques.
An apparel sales rep has to be ahead of the market. The fashion industry is dynamic. It changes with time and what is fashion now may cease to be fashion in few months. Trends must be understood. Also, pricing must be understood as the competition might want to get an advantage with price.
An apparel sales representative is most times on the field. The sales rep is meeting with fashion store reps, boutique owners, attending fashion shows, and seeing how to grow public attraction to the brand. It is to be noted that the job of the Apparel sales rep is one that can be immensely pressurizing.
Who is an Apparel Sales Rep?
This is a professional in the sales field that sells apparels. This person does not meet with final consumers but networks with stores and other fashion outlets to push out the products.
The apparel sales rep must understand a lot about fashion and seasons. For instance, parents invest a lot in school clothes towards the end of the summer break. This is the Back-To-School sale. The sales rep cannot let this season pass by without hitting sales target.
How to Become an Apparel Sales Rep
Understand Fashion Trends
This could mean attending fashion shows and following clothing brands on Instagram, but you need to deeply understand fashion trends. Fashion trends give you an idea of what people want to wear and your job as a sales rep is to provide same.
This knowledge is also helpful in getting market insights and making projections for a particular period.
Acquire Core Sales Skills
As an apparel sales rep, you are catching up with players in the fashion supply chain on the phone and physically. You need certain skills to help you do your job well.
These skills are essential on the field and while on the phone with prospects. They are:
- Must be a good communicator
- Rapport building skills
- Relationship building skills
- Active listening skills and empathy
- Must know when to close a sale
- A thorough understanding of the product
You have to understand pricing. It can be highly important. You have to think like the boutique or fashion outlet operator. As much as people care about quality, when they are checking out products in the boutique, the prices become fundamental. Someone looking at trying out a new outfit may reconsider because of the price, even though the outfit may be well fitting.
This may not be the case if you are selling products of top brands. People understand the luxury attached and stick with the price.
As a player in the fashion industry, you want to keep up with trends and at the same time be skilled as a sales rep. You should have relationship building skills as this is vital.