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How to find a Beauty Sales Representative

The beauty supply product industry is a billion-dollar industry. This is an industry with several industry giants. The reason for its success is very simple. There are over seven billion people in the world and more than half use beauty products.

However, the competition in this industry is quite high. There are a lot of beauty products manufacturers. Everyone is looking to get a share of the market and this has necessitated the need to get sales rep. 

The beauty industry is one that started out with the use of sales reps. People got products to sell to their friends and colleagues and did part time sales reps with the job. The use of sales rep has evolved to full time outside and inside sales reps.

Who is a Beauty Sales Rep?

A beauty sales rep is a sales professional who markets the beauty products of a company to customers. A beauty sales rep could be a wholesale sales rep or one that sells to final users. It depends on the network of the sales rep.

Many times, the beauty sales rep may not be selling a product, she may be pulling customers towards a beauty shop. A lot of twists occur in the beauty business.

How to Become a Beauty Sales Rep

Understand Trends

This could mean attending fashion shows and following beauty product brands on Instagram, but you need to deeply understand fashion trends. Fashion trends give you an idea of what people want to use, how people want to look, and your job as a sales rep is to provide same.

This knowledge is also helpful in getting market insights and making projections for a particular period. 

Acquire Core Sales Skills

As a beauty sales rep, you are catching up with players in the supply chain on the phone and physically. You need certain skills to help you do your job well. 

These skills are essential on the field and while on the phone with prospects. They are: 

  • Must be an excellent communicator
  • Can build trust with prospects
  • Relationship building skills
  • Must have empathy and active listening skills
  • Must be able to handle rejection
  • Demonstration and presentation skills
  • A thorough understanding of the product

Understand the Intricacies

People are different; so are their skins. Understand the use of beauty products and the variations in the products. This knowledge will help you sell the products better and you can even educate prospects on the use of the products.

Get Some Experience in Sales

You will be on the phone talking with prospects, handling accounts, meeting new clients, and studying the moves of your competitors, you need some experience to get these done effectively. You can apply for a sales program where you will learn sales and you can also do some sales internship.

Final words…

Just like the fashion industry, the beauty industry can be transient. A new addition or shade may become the thing suddenly. This is why the sales rep has to be up to date.

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