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How to find a Business Services Sales Representative

Many are in the service business. They don’t sell products; they sell services to other businesses. It would be surprising that the business service industry is a multibillion dollar one as new needs for services and solutions surface in the market every time.

But with every growing niche, the competition grows also. PayPal used to be the sole giant in the online payment service industry, now, others have capitalized on PayPal’s shortcomings to be competitors in the business. This is why business services companies engage the services of sales reps.

To get the job done, a business service sales rep must be an excellent communicator. She must be able to sell services so well that her prospects not only become customers but remain as repeat customers. It has been said that pressure turns coal to diamonds. The pressure a service sales person works under is quite immense. The job and pay from it can be dependent on how many sales were made.

Who is a Business Service Sales Rep?

A business service sales rep is a sales agent in the employment of a business service company. The sales agent enters into business relationships with other business who needs the services her company provides.

A service sales rep can be an inside sales rep or an outside sales rep. Though, many work more as ‘Inside Sales’ as the internet has made it easy to reach prospects at their convenience. 

A service sales rep has to be flexible. Customers are different. Due to the fact that many of the prospects in this line are from companies, the way a sales rep pitches and responds to convenience store operator would be different from the pitch or response to a Fortune 500 company executive. Thus, the sales rep must do deep research on prospects to see how the services being sold will fit in.

How to Become a Business Service Sales Rep

Choose an Angle

Specialization is very important in sales. You can’t sell a car the way you would sell a data protection service. These are two different things with different uses. You should pick a field you are most knowledgeable and efficient. You can find an angle through:

  • College degree
  • Keen interest 
  • Special knowledge of a particular kind of products.

Be Skilled 

There are some essential sales skills that you need to be geared with. These skills are very important in turning prospects into converts and making them repeat customers. Develop yourself to acquire these skills through constant practice. These skills have proven to be classic as they never go out of relevance. Some of these skills are: 

  • Excellent communication skills
  • Active listening skills and empathy
  • Persistence and tenacity
  • Ability to handle rejection


Even though this profession does not require a degree, employers now prefer to hire people with college degrees. A theory has it that a prior knowledge in marketing, business, psychology, economics, sociology, and public speaking is considered highly helpful by employers. So, you may want to get a degree or a GED. A high school diploma with field experience could really help.

Final words…

This can be a very interesting line. You must be informed of new changes in the industry. Since you are selling services, you must look for ways to make what you sell better.

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