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How to find a Commercial Sales Representative

Sales have always been about convincing the prospect to buy a product. This can be tangible or intangible. When a company manufactures a product, it needs to get to the market before the consumer it was made for can get it. Companies employ several ways to get their products to their customers, but one that has proven very effective for decades has been the commercial sales rep.

Sales reps bring in the business for the company they work for. Though there are sales companies that do not produce their own products but market those of others. Notwithstanding, a sales rep has to sell. To do this, she has to reach out to prospects, pitch the benefits of her products, show them the advantage of doing business with her, sell, and keep in touch with the customers.

Who is a Commercial Sales Rep?

A commercial sales rep is a professional sales persons who reach out to prospects with the product offerings of her company. 

These sales reps are mostly given a territory to work in. They have to ensure that they meet sales target in that area through any means possible. They may have to make cold calls, schedule meetings, and convince prospects on how the products they sell is the best for them.

A sales rep has to be presentable in appearance. This means the person must pay attention to the outfit and look. More, the sales rep must be a good communicator and negotiator. It would also help a lot if the sales rep knows a great deal of mathematics, as she may need to think fast with prices and estimates.

According to PayScale, the median pay rate for a sales rep is $80,060. This is quite considerable. However, this is determined by the amount of sales brought in.

How to Become a Commercial Sales Rep

Gather Some Field Experience

Many employers prefer to employ experienced sales reps. This is due to the fact that teaching a new sales rep the ropes may be time and money consuming. However, a stint at a sales program or internship could really help.

Get licensed or certified if necessary

Before you can market some products, you need to be licensed or certified. Fields like pharmaceuticals and some other professional niches require certifications. Take courses and write exams, if necessary, to secure this license and ensure that you renew the license regularly. 

Acquire Core Sales Skills

There are some essential skills required of a sales person. Some of these skills are classic sales skills that have proven to be effective for decades. They are:

  • Must have passion for lead generation and sales
  • Must commit positive attitude and strong work ethic to work
  • Consultative skills
  • Interpersonal communication skills
  • Empathy and listening ears
  • Excellent communication skills
  • Relationship building and maintenance skills

Final words…

Entering sales is one big career decision. It can mean a lot of work. And this is the profession that working under pressure is a reality. You must be ready to put in a lot of time and energy into ensuring that sales are made.

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