How to find an Entertainment Sales Representative
When movies and songs are produced, they need to be distributed to marketers who in turn sell to people. However, it may not always be as easy as it looks. Many times, production companies have to engage the services of sales agents and reps. These sales agents’ network with marketers to get the works sold to the public.
Sales reps are very important to companies. They are the lifeline of many companies. They either bring in the business or look for market for the products of their companies. Either way, they are selling something – the profitability of a product or the ability of their company to get the job done.
Who is an Entertainment Sales Rep?
This is a sales rep who is engaged by an entertainment company to look for markets for the production of the company.
Just like every other sales rep, the entertainment sales rep works under a lot of pressure. It takes working hard and having a wide connection to get into marketing circles. This is because a lot of entertainment companies are releasing products on a fast rate.
An entertainment sales rep has to be flexible. Customers are different. Due to the fact that many of the prospects in this line are from companies, the way a sales rep pitches and responds may differ from prospect to prospect.
How to Become an Entertainment Sales Rep
Gather Some Field Experience
Many employers prefer to employ experienced sales reps. This is due to the fact that teaching a new sales rep the ropes may be time and money consuming. However, a stint at a sales program or internship could really help.
Acquire Core Sales Skills
There are some essential skills required of a sales person. Some of these skills are classic sales skills that have proven to be effective for decades. They are:
- Must have passion for lead generation and sales
- Needs to have strong work ethic
- Needs to understand trends
- Interpersonal communication skills
- Empathy and listening ears
- Excellent communication skills
- Relationship building and maintenance skills
In the entertainment industry, relationships are very important. You need to know the right persons and pitch to them effectively. Many times, understanding the business might come from moving close to those who are experienced in the industry. They can point the pitfalls and the profits spots to the new person.
Understand Intellectual Property
The knowledge of intellectual property is very important in the entertainment industry. You need to know where to tread and where to desist as you can get sue for infringement. Many times, some works adapt an element of another work and no credits or consultation is done. As the sales rep, you may be caught in the wind of the whole issue.
You need to be very knowledgeable in this industry. You must make connections and be ahead of the competition. It might take some time but understanding the ropes will come with experience. Be current as trends change easily in this industry.