How to find a Fashion Sales Representative
The fashion industry is large, running into several billions of dollars. Fashion stores, designers, producers of textiles, brands, and so many other players in the fashion world are looking for ways of working together to improve their brands and make more money. It is not surprising to hear celebrities starting their fashion lines and these would hit the vogue and be the new best thing. For clothes, accessories, and shoes especially, there are brand names to be reckoned with.
A fashion sales rep has to be ahead of the market. The fashion industry is dynamic. It changes with time and what is fashion now may cease to be fashion in few months. Trends must be understood. Also, pricing must be understood as the competition might want to get an advantage with price.
A fashion sales representative is most times on the field. The sales rep is meeting with fashion store reps, boutique owners, attending fashion shows, and seeing how to grow public attraction to the brand. It is to be noted that the job of the fashion sales rep is one that can be immensely pressurizing.
Who is a Fashion Sales Rep?
This is a professional sales person who sells fashion items for a brand or a couple of brands. The fashion sales rep may work for a couple of brands in selling their products. Just like other sales aspects, the reputation and network of a fashion sales rep mean a lot.
How to be a Fashion Sales Rep
Understand Fashion Trends
This could mean attending fashion shows and following clothing brands on Instagram but you need to deeply understand fashion trends. Fashion trends give you an idea of what people want to wear and your job as a sales rep is to provide same.
This knowledge is also helpful in getting market insights and making projections for a particular period.
Acquire Core Sales Skills
As an apparel sales rep, you are catching up with players in the fashion supply chain on the phone and physically. You need certain skills to help you do your job well.
These skills are essential on the field and while on the phone with prospects. They are:
- Active listening skills
- Persistence and tenacity
- Ability to handle rejection
- Demonstration and presentation skills
- Ability to close sale at the perfect time
- A thorough understanding of the product
You have to understand pricing. It can be highly important. You have to think like the boutique or fashion outlet operator. As much as people care about quality, when they are checking out products in the boutique, the prices become fundamental. Someone looking at trying out a new outfit may reconsider because of the price, even though the outfit may be well fitting.
This may not be the case if you are selling products of top brands. People understand the luxury attached and stick with the price.
You need to be on your toes if you want to work in this industry. You must connect with people from different brands, always be in the space, and watching out for changes in taste.