How to find a Fitness Sales Representative
One of the most popular New Year resolutions is the decision to lose weight and get in shape. A lot of people want to look and stay healthy. Thus, many people are registering at gyms or buying their own fitness equipment. This means the fitness equipment market is fast growing and more sales are being done.
However, people can order gym products online and relying on the internet alone to make sales can be limiting. This is why fitness products manufacturers engage sales reps in getting their products into fitness centers and retailers’ stores.
Sales reps are the guys that bring the business for the company they work for. Though there are sales companies that do not produce their own products but market those of others. Notwithstanding, a sales rep has to sell.
Who is a Fitness Sales Representative?
This a sales representative who sells fitness products for a manufacturer of fitness products. This sales rep has to network with many in the sport good industry who have links to sport gyms, school gyms, fitness centers, and many other places where the products may be needed.
The job may come with a lot of pressure as sales target has to be met. Sales reps salaries are mostly tied to the sales they make, and this alone puts a lot of pressure.
How to Become a Fitness Sales Rep
This job requires knowing a lot about sales. It can be tasking having to sell something everybody don’t buy. As much as we want to be fit, it hardly comes to the top of the list of things to get. Thus, the sales rep must be able to note the markets and sell to prospects there. Experience can come from participating in a sales program or a prior job in sales.
As a fitness sales rep, you are catching up with prospects on the phone and physically. You need certain skills to help you do your job well. These skills are essential on the field and while on the phone with prospects. They are:
- Excellent communication skills
- Rapport building skills
- Relationship building skills
- Active listening skills and empathy
- Persistence and tenacity
- Ability to handle rejection
- Demonstration and presentation skill
- Ability to close sale at the perfect time
- A thorough understanding of the product
Understand Prospects Thoroughly
You must have good research skills. Before you approach your prospects, you must understand how you can plug in to solve their problems with the products you sell. People want to buy solutions and your research will help you fit nicely into this.
Get Some Experience in Sales
You will be on the phone talking with prospects, handling accounts, meeting new clients, and studying the moves of your competitors, you need some experience to get these done effectively. You can apply for a sales program where you will learn sales and you can also do some sales internship.
This job requires putting in a lot of sales and a lot of miles. As the sales rep is talking with prospects on the phone, she is meeting them in person. This can be very pressurizing, but pressure can turn coal to diamonds.