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How to find an International Sales Representative

After establishing a well-respected presence in a particular country, companies want to enter new territories, sell to new markets, and increase brand reach. A lot of research and consultation are done about the new area and the market prospects before the move is made. To effectively carry out the expansion are the international sales representatives.

International sales reps represent a brand wherever in the world. They are the image of the brand in new countries and they meet new prospects, enter new markets, study their competition, and learn how to stay ahead in the market.

Who is an International Sales Rep?

This is a sales professional who represents a brand in a foreign country or another part of the world. An international sales rep is also a global sales rep. She is operating in a geographical location different from the one the company is situated. 

Because many companies experiment with the idea of going international, the job of an international sales reps may be dependent on meeting sales targets. If these targets aren’t met over a particular period of time, the international arm may be cut off. Thus, the sales reps are always under immense pressure to meet sales quota as their jobs are most times dependent on it.

How to Become an International Sales Rep

Find a Niche

Finding a niche is very important. This is where you are very knowledgeable and can answer any question. You can hardly sell what you don’t understand. However, a lot of factors goes into understanding what you sell. The knowledge of what you sell may come from: 

  • Strong interest
  • Course of study 
  • Special knowledge about the product

Know the Country

This is one very important aspect of the job. Your knowledge of the area will help you in meeting new prospects, opening new markets, and extending your sales influence. When you know the are, you can understand the people. Many international sales reps choose the areas they grew up in or have once lived because of the familiarity. If you don’t know the area or haven’t been there before, here are things you can do:

  • Do your research about the place
  • Find out about the prevalent occupations in the area
  • Carry out a survey by meeting the people of the area
  • Understand if your product or service will solve any of their problems
  • Ask questions from people in or from the area

Develop Essential Sales Skills

As an international sales rep, you are catching up with prospects on the phone and physically. You need certain skills to help you do your job well. These skills are essential on the field and while on the phone with prospects. They are: 

  • Can build rapport easily
  • Can build relationships seamlessly
  • Must be an active listener
  • Persistence and tenacity
  • Demonstration and presentation skills
  • A thorough understanding of the product

Final words…

Brand awareness is very important, the international sales rep should ensure that the prospects have gotten exposure to the brand first as this will break the ice when pitching.

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