How to find a Medical Sales Representative
Despite the number of sales reps in the field, medical sales reps are in high demand. Automation and digital technology have not been able to take them out of business as a high percentage of their customer base, elderly persons, prefer to do business face to face.
It might seem to be a race between retail websites and medical sales reps but the advantage that the latter has is that they can interact and listen to the prospects in the most humane way. Patients want to be listened to and the med sales rep can listen and sell what will better solve the problem.
A medical sales rep has a high earning potential. An average sales rep could earn as total compensation about $150,000. This is quite high when compared to some other sales fields. However, according to the 2018 MedReps salary report, compensation is closely linked to tenure in the field. Thus, to earn big in the field, you must be willing to put in work and the time necessary.
The Job of a medical sales rep can be demanding as well as highly competitive, but if you are ready to take up the challenge, you can build your career and name almost at the same time.
How to Become a Medical Sales Rep
Find an Angle
You need to be specific with the exact aspect of medical sales you want to venture into. You can start by deciding which aspect fits into your personal and professional interests. If not passion, you must have a deep interest in the aspect you are venturing into as medical sales can require thorough commitment.
You will be meeting with several players in the field, especially, health care professionals. You must be able to give a pitch about your product and draw interest to it almost immediately.
You need to understand the sensitivity of the medical field and the utmost care taken before a product is bought. You must ensure that packaging and handling are done properly to make lasting impressions on the mind of the prospect.
Be Skilled as a Salesperson
A medical salesperson is still a salesperson. This means that the marketing skills needed to convince prospects of the need to buy the product and complete sales must be acquired. Some of these skills have been in used for long and are highly essential to any sales endeavor. They are:
- Excellent communication skills
- Rapport building skills
- Relationship building skills
- Active listening skills and empathy
- Persistence and tenacity
- Ability to handle rejection
- Demonstration and presentation skills
- Ability to close sale at the perfect time
- A thorough understanding of the product
Though not every employer may require this, but it is very important to be certified. This can help you with career advancement and can give you more knowledge about the industry.
If you are particularly selling pharmaceutical products, you need to become a Certified National Pharmaceutical Representative (CNPR). You need to take an exam that requires a minimum score of 80% to pass.
The medical sales rep profession can be very competitive but it comes with a lot of benefits. You can make a successful career out of the line if you can put in the work and time.