How to find an Outside Sales Representative
Ranked as one of the most interesting and engaging jobs, the job of an outside sales rep is like an adventure. This is a job where you meet with different or the same prospects every day and you are constantly trying to make the sale.
Many business experts advice their clients to take an internship in this line as it will teach some fundamental lessons about selling. Statistics have revealed that outside sales reps attain 10% higher quota than inside sales reps.
The earning potential for an outside sales representative is quite attractive. You can earn as much as $150,000 (including commissions, of course). Though, this varies from company to company.
While it is true that more companies are employing more inside sales reps, the place of outside sales reps cannot be glossed over. They get on the field to complete the sales pitch started by inside sales reps over the phone or internet.
How to Become an Outside Sales Representative
A computer sales rep is not the same as a lawn mower sales rep. Their products are different and so will their sales pitches. You need to find an industry you are conversant with. This could be through:
- Course of study in school
- Special knowledge of a particular kind of products.
Acquire Core Sales Skills
There are some essential skills required of a sales person. Some of these skills are classic sales skills that have proven to be effective for decades. These are:
- Passion for lead generation and sales
- Positive attitude and strong work ethic
- Organizational skills
- Interpersonal communication skills
- Empathy and listening ears
- Excellent communication skills
- Relationship building and maintenance skills
Gather Some Field Experience
Due to the complexity that outside sales involve, employers prefer to hire experienced sales rep. What they do most of the times is to put new recruits in the sales department under Inside sales. Over time, recruits learn on the job and can move up to be outside sales reps. However, if you’re passionate about this aspect, you need to have worked or interned in outside sales. So, get some experience beforehand.
Get licensed or certified if necessary
Before you can market some products, you need to be licensed or certified. Fields like pharmaceuticals and some other professional niches require certifications. Take courses and write exams, if necessary, to secure this license and ensure that you renew the license regularly.
Understand Consumers Thoroughly
Several researches and studies have been done about consumers; you need this information. You should know the target audience for your products before you start working on your sales pitch.
You may think this does not apply to you if you just want to land a job in that field, but this is one of the questions employers ask during job interviews for outside sales rep. So, know it.
This is a very exciting profession that will teach you a lot about sales pitch, interviews, marketing, and negotiation. However, you’ve got to show your preparedness for the job. This is why the points above are very essential.