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How to find a Restaurant Sales Representative

The food business is one that draws a lot of customers. Many times, we enjoy to east out at out favorite restaurants because of the special touch they add to the preparation of the meal. Some other times, we don’t have a choice, we just have to eat out. Some special times, we love to have dates, and when we do, we like to have these at some very nice restaurants. We pick many of these places because of the ambience, the food, the music, and class. However, the competition in the market can be killing and restaurants may have to get in the faces of their customers to draw them in. This is why restaurants engage the services of sales reps.

Sales reps are the guys that bring the business for the company they work for. A sales rep has to reach out to prospects, pitch the benefits of doing business with her company, provide offers and special discounts, and ensure that the sale is made.

Who is a Restaurant Sales Rep?

This is a sales professional who works for a restaurant and works to bring in businesses. The sales rep may have to visit companies to pitch for their business – as many companies organize hangouts, special events, or even provide lunch for their employees. 

This sales rep has to meet a sales target every month and set new ones as her commission may be dependent on the amount of business she brings in.

How to Become a Restaurant Sales Rep

Gather Some Field Experience

Many employers prefer to employ experienced sales reps. This is due to the fact that teaching a new sales rep the ropes may be time and money consuming. However, a stint at a sales program or internship could really help.

Acquire Core Sales Skills

There are some essential skills required of a sales person. Some of these skills are classic sales skills that have proven to be effective for decades. They are:

  • Passion for lead generation and sales
  • Positive attitude and strong work ethic
  • Organizational skills
  • Interpersonal communication skills
  • Persistence
  • Empathy and listening ears
  • Excellent communication skills
  • Relationship building and maintenance skills

Understand the Place of Relationship

Just like many other businesses, relationship building is also very vital in the food business. You must be able to build and maintain relationships with many customers to keep their business. This may be as little as sending a ‘Thank You’ note once in a while or sending a complimentary card; it could even be a discount in recognition of the fact that they have done business with you for quite some time. 

Be knowledgeable

Though many employers don’t require a degree for this job, you need to be very knowledgeable. You need to understand customer needs and the things that make them tick. As must as you want to make sales, take some time to follow food blogs and posts on social media and the internet. 

Final words…

The food business can bring a lot of pressure on the sales rep. However, the sales needs to see this as motivation to get more done. 

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