How to find a Software Sales Representative
With business being done at the speed of thought, many companies are on the hunt for the latest technology to help convert prospects and widen market reach. Many times, when IT companies come up with new software solutions and products, they have to do the marketing and ensure that the target audience are aware of the new tech in the marketplace. One of the most effective ways of doing this is through the employ of software sales rep.
Software sales rep are mostly inside sales rep. They work remotely to meet businesses, organizations, and persons. As much as the bulk of their work is done online, they put in a lot of hours, launch a lot of campaigns, and engage in targeted direct marketing to meet prospects.
Software sales reps also work on the field. They may have to give physical pitches and presentations to clients who may be looking at getting the software for their organization.
Who is a Software Sales Representative?
This is a professional that sells software solutions to companies, individuals, organizations, and many others who may find the product very useful. The sales rep has to understand the product and map out the range of prospects to whom the product is tailored and find the best ways to pitch to them.
Software products are quite many these days and it seems almost every problem has been solved by one company or the other. Depending on the niche, there is a solution tailored for the problem. Some software companies, for instance, sell data protection solutions.
A software sales rep has a high earning potential. On the average, a software sales rep earns a little over $99,000 (and this is before commissions for some companies). This sounds quite attractive but there are some things you need to know before you can be a software sales rep.
How to Become a Software Sales Rep
Find a Specialization
There are so many fields under software solutions. There are those tailored towards data protection. There are others tailored towards website optimization. There are the popular office suites that everyone has on the computer. Every niche requires its own proficiency. You must have special knowledge in the field to be able to sell effectively. You can do research on different aspects to know which is fitting for you.
Sales skills are very important. You must be able to sell the solution and benefits your product presents and not just the product. Nobody wants to invest money on a product, we all want to solve a problem. Ensure that you develop essential sales skills. Some of these are:
- Excellent presentation skills
- Excellent communication skills
- Confident and friendly personality
- Thorough understanding of the product
- Up to date with industry news and trends
- Good customer service skills
Get a Degree or Professional Experience
Software companies tend to employ more of college graduates. This is not unconnected to the fact that they have been taught the fundamentals of the IT world during their course of study. However, this does not rule out the fact that IT companies are really on the hunt for experience. College graduates are mostly greenhorns while experienced persons have been on the field.
A software sales rep has to be on her toes. New software can be released to make obsolete the present one. This is why all hands must be on deck to deliver the best user experience and latest upgrades.