Construction and engineering companies can’t get their work done without steel. Steel is very essential. It holds the structure strongly. Without steel reinforcement, bridges won’t stand for long. Also, many hotels, skyscrapers, and structures would collapse. Steel is the lifeblood of the railway industry.
To meet this demand, companies have gotten into the steel business and are ready to supply on any demand made for the product. However, companies are quite many, and it has made the competition quite tough. To beat the competition, companies engage the services of steel sales representative.
Sales reps are very important to companies. They are the lifeline of many companies. They either bring in the business or look for market for the products of their companies. Either way, they are selling something – the profitability of a product or the ability of their company to get the job done.
Who is a Steel Sales Rep?
This is a sales professional who works with a steel company and finds markets for the product. The steel sales person must be knowledgeable about steel. This is an industry that is sought after and deep knowledge about the product is required.
Just like other sales person, the steel sales man works under pressure. Many companies rely on the business brought in by sales rep to stay above water. Thus, the sales rep must be out looking for construction companies and many in the loop who will need steel to get their job done.
The sales rep has to be able to analyze current customer base to identify potential growth opportunities and secure repeat business. Through cold calls, emails, and other channels, the sales rep has to be able to consistently reach and keep in touch with prospects.
The sales rep must do market research to identify new opportunities and engage with the management tot establish strategies for pursuing those new opportunities.
The sales rep has to stay up-to-date on company best practices, policies, products, pricing, and promotions.
How to Become a Steel Sales Person
Gather Some Field Experience
Many employers prefer to employ experienced sales reps. This is due to the fact that teaching a new sales rep the ropes may be time and money consuming. However, a stint at a sales program or internship could really help.
Gather Sales Skills
There are some essential sales skills that you need to be geared with. These skills are very important in turning prospects into converts and making them repeat customers. Develop yourself to acquire these skills through constant practice. These skills have proven to be classic as they never go out of relevance. Some of these skills are:
- Excellent communication skills
- Rapport building skills
- Relationship building skills
- Active listening skills and empathy
- Persistence and tenacity
- Ability to handle rejection
- Demonstration and presentation skills
- Ability to close sale at the perfect time
- A thorough understanding of the product
Get a Degree
Many employers in this line prioritize a bachelor’s degree in engineering or a related field. You would be working with technical products. You must be able to identify steel before you can sell it. You must also understand the processes involved in its production.
The steel industry is quite big and it requires a lot of work. You may need to put in experience, skills, and technical know-how to play in this line.