With arguably about a billion smokers in the world, the tobacco business is golden. Tobacco is one of the most used plants in the world. Its usage is not basically for food production but for recreation. Cigars, cigarettes, and pipes are smoked on the daily basis. It is estimated that about 10 million tons of commercial tobacco are grown each year. With some countries having a large part of their revenues derived from tobacco exports, the industry can only get bigger. Countries like Brazil, China, India, Zimbabwe, Turkey and Turkey have tobacco as a very economically important plant. The United States has been reputed to import the amount of tobacco it exports as it is a major tobacco products producer.
However, retailers have to always be on the lookout for tobacco products with distinct aroma and flavor. This is where the sales reps come in. They get to present the varieties to the retailers.
Sales reps are very important to companies. They are the lifeline of many companies. They either bring in the business or look for market for the products of their companies. Either way, they are selling something – the profitability of a product or the ability of their company to get the job done.
Who is a Tobacco Sales Rep?
This is a professional sales person who works for a tobacco company and works to open new markets for the products of the company.
It can be very hard to sell what has been banned from mass media and social media marketing. Especially if it is a new product, a lot of pitching has to be done to open markets for it as it can be tough to get retailers to trust it.
The recent e-cigarette issue which saw the death of some teens shows how tough regulations can be on this kind of products.
How to Become a Tobacco Sales Rep
Understand the Industry and Regulations
The industry is big despite the limitation on its marketing. A lot of products still get out to the public easily. The thing about the industry is that there is a dedicated market base for it. However, you need to study the industry and how to widen your network. You must look for ways to enter smoke shops and retail chains where tobacco products are sold.
Regulations are also very important. As much as tobacco products can’t be advertised on mass and social media, you still can’t sell to people under a certain age. This varies from state to state.
Acquire Core Sales Skills
There are some essential skills required of a sales person. Some of these skills are classic sales skills that have proven to be effective for decades. They are:
- Interest in selling products
- Can work with a team
- Organizational skills
- Interpersonal communication skills
- Empathy and listening ears
- Excellent communication skills
- Relationship building and maintenance skills
There is a lot of money in this industry, but it requires a lot of work. Your network must be wide and you have to keep looking at expanding brand reach.