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How to find a Traveling Sales Representative


Also known as route sales reps, traveling sales reps are constantly on the road. They are always on the hunt for newer prospects and opening up new markets. They are not the behind the computer chatting with prospects, they are the ones on the field meeting retailers, prospects, and making sales happen the classic and the old-fashioned way.

As with other sales job, they are the face of the manufacturer and brand and must be able to represent these well. They must ensure an excellent user experience in the hopes of making repeat customers out of existing ones. 

Traveling sales representatives must meet sales target and must keep customer accounts. They must ensure a good relationship with all customers. Apart from sales, safety and alertness are essential skills. As the traveling sales rep will constantly be on the road, they must ensure that utmost care is taken to avoid accidents and mishaps.

Who is a Traveling Sales Representative?

This is a sales professional who represents her company on the sales field by selling and delivering products to customers. A route or traveling sales rep uses the company car mostly, and they add up miles in meeting deadlines and delivering promptly.

Just like other sales reps, a route sales rep works under pressure. They have to meet sales target or the job may be on the line. However, many route sales reps have been able to discover opportunities and advance their careers in this field. 

How to Become a Traveling Sales Rep

Be Specialized 

A computer sales rep is not the same as a lawn mower sales rep. Their products are different and so will their sales pitches. You need to find an industry you are conversant with. This could be through:

  • Course of study in school
  • Interest 
  • Special knowledge of a particular kind of products.

Acquire Core Sales Skills

There are some essential skills required of a sales person. It is very important for someone representing a brand to be able to effectively protect the image of the brand. Some of these skills are classic sales skills that have proven to be effective for decades. They are:

  • Passion for lead generation and sales
  • Good driving skills
  • Positive attitude and strong work ethic
  • Organizational skills
  • Interpersonal communication skills
  • Persistence
  • Empathy and listening ears
  • Excellent communication skills
  • Relationship building and maintenance skills


Apart from being skilled in sales, a traveling sales rep has to keep clients accounts, know inventory levels, meet deadlines, engage in meetings physically or over the phone, and even handle some digital devices. The sales rep has to be able to engage in several things successfully.

Gather Some Field Experience

Due to the complexity that traveling sales involves, employers prefer to hire experienced sales rep. What they do most of the times is to put new recruits in the sales department under inside sales. Over time, recruits learn on the job and can move up to be field sales reps. However, if you’re passionate about this aspect, you need to have worked or interned in outside sales. So, get some experience beforehand.

Final words…

As the traveling sales rep is constantly on the road to meet prospects and open new markets, it is important to understand that relationships make more repeat customers than miles covered.

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