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How to find a University Sales Representative


Some manufacturers target members of a university environment. Members of a university environment are also humans and they use the same products normal human use. However, there may be the need to target the people in the environment differently to be able to make the most out of selling to them. 

To get the needed products to this audience, the manufacturer may use specially trained sales reps.

Sales reps are professionals. They bring the business for the company they work for. Though there are sales companies that do not produce their own products but market those of others. Notwithstanding, a sales rep has to sell. To do this, she has to reach out to prospects, pitch the benefits of her products, show them the advantage of doing business with her, sell, and keep in touch with the customers.

Who is a University Sales Rep?

This is a sales rep that sells to a university community. The sales rep markets the products of the manufacturer to this community in the hope of meeting sales target.

The sales rep may have to study the university environment and blend into the culture and practices of the students to effectively sell to them. 

How to Become a University Sales Rep?

Pick a Niche

You need to sell a product you understand. You cannot sell clothes the same way you sell cellphones. You need to understand a lot about the product and the market for it. Ensure that there is a big market for the product you are selling. 

Build Relationships

The word of mouth is still the best marketing strategy. People love to try out what they have heard others recommend. This is why you should make friends and get people interested in what you sell. You can ask customers to tell their friends for an incentive.

Be skilled

As a university sales rep, you are catching up with prospects on the phone and physically. You need certain skills to help you do your job well. These skills are essential on the field and while on the phone with prospects. They are: 

  • Must be an excellent communicator
  • Must be able to adapt to the university environment
  • Relationship building skills
  • Active listening skills and empathy
  • Persistence and tenacity
  • Ability to handle rejection
  • Demonstration and presentation skills
  • Can close sale at the perfect time

Understand Prospects Thoroughly

You must have good research skills. Before you approach your prospects, you must understand how you can plug in to solve their problems with the products you sell. People want to buy solutions and your research will help you fit nicely into this.

Learn on the Job

This can be a springboard job to bigger opportunities. Thus, learn the ropes of marketing while selling to the members of the university community. Pay attention to customer reactions and see how you can always fit in when there is a need.

Final words…

A university community can be fun and can be very good for business. Understand the intricacies of selling to the community by interacting with the people in the community.

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