How to find a Footwear Sales Representative
Nike, Adidas, Air Jordan, Reebok, Louis Vuitton and many other footwear brands focus on style and comfort. The footwear industry is very large, and the players are very many.
It can be said that half of the world’s population has got more than one pair of shoes. Another plus to the industry is the fact that the sport industry puts a premium on footwear and the market there alone is enormous. In the United States, there are about a thousand basketball teams and the sport lifestyle helps to sell the shoes of many brands. There are several other sports which make the footwear companies always in the factory.
Furthermore, the corporate world is one with a lot of guys in suit. Many are in the corporate world and thousands enter the professions by the year. From this market, makers of office shoes have a large market to tap into. Also, the existing fashion shoe brands have a viable market in the entertainment industry. The Gucci, Christian Louboutin and the Manolo Blahnik take top place in this industry.
However, not every footwear brand has a name that speaks for it. Many still have to send out sales rep to sell their products or bring in supply business.
Who is a Footwear Sales Rep?
A footwear sales rep meets with fashion retail outlets, retail chains, and many others to push the products of the brands she represents into them.
A footwear sales rep has to be on the lookout for trends. Also, the sales rep has to be able to expand the network of her brand by tapping into new markets.
How to Become a Footwear Sales Rep?
It is very important to understand the concept of building lasting business relationships. The fashion industry is one where celebrity endorsement can mean the whole world for a brand. Map out ways you can meet more people. You can attend trade shows, industry events, and many others.
Understand Fashion Trends
This could mean attending fashion shows and following clothing brands on Instagram but you need to deeply understand fashion trends. Fashion trends give you an idea of what people want to wear and your job as a sales rep is to provide same.
This knowledge is also helpful in getting market insights and making projections for a particular period.
You Need Sales Skills
As a footwear sales rep, you are catching up with players in the fashion supply chain on the phone and physically. You need certain skills to help you do your job well.
These skills are essential on the field and while on the phone with prospects. They are:
- Excellent communication skills
- Ability to build rapport
- Ability to build strong relationships
- Active listening skills and empathy
- Persistence and tenacity
- Excellent presentation skills
- Ability to close sale at the perfect time
- A thorough understanding of the product
Just like selling other articles of fashion, you must understand the place of trends and packaging. As a sales rep, the pressure is on you to get the footwear sold. Ensure they are presented in the best way you can.